{"id":100,"date":"2023-01-26T06:30:55","date_gmt":"2023-01-26T11:30:55","guid":{"rendered":"https:\/\/embarrdowns.com\/?p=100"},"modified":"2023-01-26T06:30:55","modified_gmt":"2023-01-26T11:30:55","slug":"us-department-of-justice-and-8-states-file-antitrust-lawsuit-against-google","status":"publish","type":"post","link":"https:\/\/embarrdowns.com\/us-department-of-justice-and-8-states-file-antitrust-lawsuit-against-google\/","title":{"rendered":"US Department of Justice and 8 States File Antitrust Lawsuit Against Google"},"content":{"rendered":"

The US Department of Justice and eight states have filed a lawsuit against Google, accusing the tech giant of illegally monopolizing the digital advertising market.[0]<\/a><\/sup> The complaint, filed Tuesday in a federal court in Virginia, alleges that Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies.[1]<\/a><\/sup><\/p>\n

The suit seeks to \u201cunwind Google\u2019s monopolistic grip on the market\u201d by ordering the divestiture of its ad tech, including the Google Ad Manager suite, Google AdX, and DFP (Google\u2019s publisher ad server).[0]<\/a><\/sup> It also calls for \u201cany additional structural relief as needed to cure any anticompetitive harm.\u201d[2]<\/a><\/sup><\/p>\n

Google holds nearly 29% of the US digital advertising market according to research firm Insider Intelligence, with Facebook parent company Meta controlling nearly 20% and Amazon in third at more than 11%.[1]<\/a><\/sup><\/p>\n

The Justice Department and the eight states \u2013 California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia \u2013 allege that Google has targeted \u201cheader bidding\u201d \u2013 a technology that allows companies to bypass Google in order to bid on advertisement space on websites \u2013 and its own \u201cOpen Bidding\u201d tool as a \u201cTrojan Horse\u201d to maintain its dominance.[3]<\/a><\/sup><\/p>\n

The lawsuit marks the Justice Department\u2019s first antitrust suit against a tech giant during the Biden administration.[4]<\/a><\/sup> Since their dismantling of the Bell telecom system in the 1980s, the Justice Department has only rarely called for the splitting of a large company, such as this occasion.[5]<\/a><\/sup><\/p>\n

A complaint was made, citing an internal communication from a Google advertising executive who used the following analogy to describe the company’s power in certain aspects of the ad-selling process: “The analogy would be if Goldman or Citibank owned the NYSE,” referring to the New York Stock Exchange.[1]<\/a><\/sup><\/p>\n

Google is already under heavy antitrust scrutiny around the world and has been hit with numerous antitrust penalties over the past five years in the US and Europe.[6]<\/a><\/sup> It has also paid hundreds of millions in data privacy settlements in the US.[7]<\/a><\/sup> The DOJ\u2019s lawsuit is the latest attempt to rein in the power of the tech giant.<\/p>\n

0. <\/span>“US DOJ antitrust suit sets out to \u2018unwind Google\u2019s monopolistic grip\u2019 on ads” 9to5Google, 24 Jan. 2023, https:\/\/9to5google.com\/2023\/01\/24\/google-ads-antitrust<\/a><\/a><\/p>\n

1. <\/span>“U.S. sues Google for allegedly breaking antitrust laws with its ad business” NPR, 24 Jan. 2023, https:\/\/www.npr.org\/2023\/01\/24\/1151055903\/doj-files-second-antitrust-suit-against-google-seeks-to-break-up-its-ad-business<\/a><\/a><\/p>\n

2. <\/span>“Justice Dept. files second antitrust suit against Google (NASDAQ:GOOG)” Seeking Alpha, 24 Jan. 2023, https:\/\/seekingalpha.com\/news\/3927296-justice-dept-files-second-antitrust-suit-against-google<\/a><\/a><\/p>\n

3. <\/span>“US sues Google over dominance of online ad market” CNA, 25 Jan. 2023, https:\/\/www.channelnewsasia.com\/world\/us-sues-google-over-dominance-online-ad-market-3229301<\/a><\/a><\/p>\n

4. <\/span>“US Sues Google to Break Up Ad Unit in Heated Antitrust Fight” Yahoo! Voices, 24 Jan. 2023, https:\/\/www.yahoo.com\/now\/us-sues-google-over-ad-173214350.html<\/a><\/a><\/p>\n

5. <\/span>“Google’s most serious antitrust challenge to date” Platformer, 25 Jan. 2023, https:\/\/www.platformer.news\/p\/googles-most-serious-antitrust-challenge<\/a><\/a><\/p>\n

6. <\/span>“DOJ files second antitrust suit against Google, seeks to break up its ad business” CNBC, 24 Jan. 2023, https:\/\/www.cnbc.com\/2023\/01\/24\/doj-files-second-antitrust-lawsuit-against-google.html<\/a><\/a><\/p>\n

7. <\/span>“Google antitrust lawsuit: Justice Department sues” Axios, 25 Jan. 2023, https:\/\/www.axios.com\/2023\/01\/24\/justice-department-google-antitrust-lawsuit<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The US Department of Justice and eight states have filed a lawsuit against Google, accusing the tech giant of illegally monopolizing the digital advertising market.[0]<\/a><\/sup> The complaint, filed Tuesday in a federal court in Virginia, alleges that Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies.[1]<\/a><\/sup><\/p>\n

The suit seeks to \u201cunwind Google\u2019s monopolistic grip on the market\u201d by ordering the divestiture of its ad tech, including the Google Ad Manager suite, Google AdX, and DFP (Google\u2019s publisher ad server).[0]<\/a><\/sup> It also calls for \u201cany additional structural relief as needed to cure any anticompetitive harm.\u201d[2]<\/a><\/sup><\/p>\n

Google holds nearly 29% of the US digital advertising market according to research firm Insider Intelligence, with Facebook parent company Meta controlling nearly 20% and Amazon in third at more than 11%.[1]<\/a><\/sup><\/p>\n

The Justice Department and the eight states \u2013 California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia \u2013 allege that Google has targeted \u201cheader bidding\u201d \u2013 a technology that allows companies to bypass Google in order to bid on advertisement space on websites \u2013 and its own \u201cOpen Bidding\u201d tool as a \u201cTrojan Horse\u201d to maintain its dominance.[3]<\/a><\/sup><\/p>\n

The lawsuit marks the Justice Department\u2019s first antitrust suit against a tech giant during the Biden administration.[4]<\/a><\/sup> Since their dismantling of the Bell telecom system in the 1980s, the Justice Department has only rarely called for the splitting of a large company, such as this occasion.[5]<\/a><\/sup><\/p>\n

A complaint was made, citing an internal communication from a Google advertising executive who used the following analogy to describe the company’s power in certain aspects of the ad-selling process: “The analogy would be if Goldman or Citibank owned the NYSE,” referring to the New York Stock Exchange.[1]<\/a><\/sup><\/p>\n

Google is already under heavy antitrust scrutiny around the world and has been hit with numerous antitrust penalties over the past five years in the US and Europe.[6]<\/a><\/sup> It has also paid hundreds of millions in data privacy settlements in the US.[7]<\/a><\/sup> The DOJ\u2019s lawsuit is the latest attempt to rein in the power of the tech giant.<\/p>\n

0. <\/span>“US DOJ antitrust suit sets out to \u2018unwind Google\u2019s monopolistic grip\u2019 on ads” 9to5Google, 24 Jan. 2023, https:\/\/9to5google.com\/2023\/01\/24\/google-ads-antitrust<\/a><\/a><\/p>\n

1. <\/span>“U.S. sues Google for allegedly breaking antitrust laws with its ad business” NPR, 24 Jan. 2023, https:\/\/www.npr.org\/2023\/01\/24\/1151055903\/doj-files-second-antitrust-suit-against-google-seeks-to-break-up-its-ad-business<\/a><\/a><\/p>\n

2. <\/span>“Justice Dept. files second antitrust suit against Google (NASDAQ:GOOG)” Seeking Alpha, 24 Jan. 2023, https:\/\/seekingalpha.com\/news\/3927296-justice-dept-files-second-antitrust-suit-against-google<\/a><\/a><\/p>\n

3. <\/span>“US sues Google over dominance of online ad market” CNA, 25 Jan. 2023, https:\/\/www.channelnewsasia.com\/world\/us-sues-google-over-dominance-online-ad-market-3229301<\/a><\/a><\/p>\n

4. <\/span>“US Sues Google to Break Up Ad Unit in Heated Antitrust Fight” Yahoo! Voices, 24 Jan. 2023, https:\/\/www.yahoo.com\/now\/us-sues-google-over-ad-173214350.html<\/a><\/a><\/p>\n

5. <\/span>“Google’s most serious antitrust challenge to date” Platformer, 25 Jan. 2023, https:\/\/www.platformer.news\/p\/googles-most-serious-antitrust-challenge<\/a><\/a><\/p>\n

6. <\/span>“DOJ files second antitrust suit against Google, seeks to break up its ad business” CNBC, 24 Jan. 2023, https:\/\/www.cnbc.com\/2023\/01\/24\/doj-files-second-antitrust-lawsuit-against-google.html<\/a><\/a><\/p>\n

7. <\/span>“Google antitrust lawsuit: Justice Department sues” Axios, 25 Jan. 2023, https:\/\/www.axios.com\/2023\/01\/24\/justice-department-google-antitrust-lawsuit<\/a><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/posts\/100"}],"collection":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}