{"id":3679,"date":"2023-05-03T01:20:00","date_gmt":"2023-05-03T06:20:00","guid":{"rendered":"https:\/\/embarrdowns.com\/bud-light-faces-backlash-for-partnering-with-transgender-tiktok-star-exploring-the-debate-over-corporate-social-responsibility-and-inclusivity\/"},"modified":"2023-04-15T10:02:46","modified_gmt":"2023-04-15T15:02:46","slug":"bud-light-faces-backlash-for-partnering-with-transgender-tiktok-star-exploring-the-debate-over-corporate-social-responsibility-and-inclusivity","status":"publish","type":"post","link":"https:\/\/embarrdowns.com\/bud-light-faces-backlash-for-partnering-with-transgender-tiktok-star-exploring-the-debate-over-corporate-social-responsibility-and-inclusivity\/","title":{"rendered":"Bud Light Faces Backlash for Partnering with Transgender TikTok Star: Exploring the Debate over Corporate Social Responsibility and Inclusivity"},"content":{"rendered":"

Bud Light, a beer brand owned by Anheuser-Busch, recently faced backlash for partnering with transgender TikTok star Dylan Mulvaney.[0]<\/a><\/sup> Mulvaney revealed on social media that Bud Light sent her a personalized beer can with her surgically feminized face printed on it to celebrate her \u201c365 Days of Girlhood.\u201d[0]<\/a><\/sup> The controversy led to calls for a boycott of the brand, with country singer Travis Tritt and conservative politicians like Rep. Dan Crenshaw (R-Tex.) urging people to stop buying Anheuser-Busch products. Bud Light\u2019s parent company, Anheuser-Busch, has long supported LGBTQ+ organizations and events, but the backlash has highlighted the ongoing debate over corporate social responsibility and the role of companies in promoting diversity and inclusion.[1]<\/a><\/sup> In response, Anheuser-Busch CEO Brendan Whitworth released a statement saying the company never intended to be part of a discussion that divides people and that they are in the business of bringing people together over a beer.[2]<\/a><\/sup> Bud Light VP Alissa Heinerscheid, who recently appeared on the Make Yourself at Home podcast, said that reaching a new audience is crucial for the brand and that her goal is to \u201cevolve and elevate\u201d the brand by focusing on inclusivity.[3]<\/a><\/sup> Meanwhile, Mulvaney has faced backlash for partnering with other brands like Nike, with Caitlyn Jenner criticizing the sports apparel company for endorsing Mulvaney, who is not a current or former athlete.[4]<\/a><\/sup><\/p>\n

0. <\/span>“Anheuser-Busch Rep Bragged About Using Company To Push DEI” The Federalist, 11 Apr. 2023, https:\/\/thefederalist.com\/2023\/04\/11\/top-anheuser-busch-official-previously-bragged-about-using-companys-brands-to-push-dei-onto-consumers\/<\/a><\/a><\/p>\n

1. <\/span>“Bud Light uproar exposes need for marketers to manage marketer influencer controversies” Digiday, 14 Apr. 2023, https:\/\/digiday.com\/marketing\/marketers-should-prepare-to-manage-controversy-with-influencer-marketing-efforts\/<\/a><\/a><\/p>\n

2. <\/span>“Anheuser-Busch breaks silence after Bud Light’s Dylan Mulvaney controversy” Fox Business, 14 Apr. 2023, https:\/\/www.foxbusiness.com\/lifestyle\/anheuser-busch-breaks-silence-bud-lights-dylan-mulvaney-controversy<\/a><\/a><\/p>\n

3. <\/span>“Bud Light’s inclusive ad campaigns are good for business, experts say” CNN, 13 Apr. 2023, https:\/\/www.cnn.com\/2023\/04\/12\/business\/bud-light-dylan-mulvaney\/index.html<\/a><\/a><\/p>\n

4. <\/span>“Anheuser-Busch CEO responds to uproar over Dylan Mulvaney sponsorship” The Hill, 14 Apr. 2023, https:\/\/thehill.com\/blogs\/in-the-know\/in-the-know\/3951299-anheuser-busch-ceo-responds-to-uproar-over-dylan-mulvaney-sponsorship\/<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bud Light, a beer brand owned by Anheuser-Busch, recently faced backlash for partnering with transgender TikTok star Dylan Mulvaney.[0]<\/a><\/sup> Mulvaney revealed on social media that Bud Light sent her a personalized beer can with her surgically feminized face printed on it to celebrate her \u201c365 Days of Girlhood.\u201d[0]<\/a><\/sup> The controversy led to calls for a boycott of the brand, with country singer Travis Tritt and conservative politicians like Rep. Dan Crenshaw (R-Tex.) urging people to stop buying Anheuser-Busch products. Bud Light\u2019s parent company, Anheuser-Busch, has long supported LGBTQ+ organizations and events, but the backlash has highlighted the ongoing debate over corporate social responsibility and the role of companies in promoting diversity and inclusion.[1]<\/a><\/sup> In response, Anheuser-Busch CEO Brendan Whitworth released a statement saying the company never intended to be part of a discussion that divides people and that they are in the business of bringing people together over a beer.[2]<\/a><\/sup> Bud Light VP Alissa Heinerscheid, who recently appeared on the Make Yourself at Home podcast, said that reaching a new audience is crucial for the brand and that her goal is to \u201cevolve and elevate\u201d the brand by focusing on inclusivity.[3]<\/a><\/sup> Meanwhile, Mulvaney has faced backlash for partnering with other brands like Nike, with Caitlyn Jenner criticizing the sports apparel company for endorsing Mulvaney, who is not a current or former athlete.[4]<\/a><\/sup><\/p>\n

0. <\/span>“Anheuser-Busch Rep Bragged About Using Company To Push DEI” The Federalist, 11 Apr. 2023, https:\/\/thefederalist.com\/2023\/04\/11\/top-anheuser-busch-official-previously-bragged-about-using-companys-brands-to-push-dei-onto-consumers\/<\/a><\/a><\/p>\n

1. <\/span>“Bud Light uproar exposes need for marketers to manage marketer influencer controversies” Digiday, 14 Apr. 2023, https:\/\/digiday.com\/marketing\/marketers-should-prepare-to-manage-controversy-with-influencer-marketing-efforts\/<\/a><\/a><\/p>\n

2. <\/span>“Anheuser-Busch breaks silence after Bud Light’s Dylan Mulvaney controversy” Fox Business, 14 Apr. 2023, https:\/\/www.foxbusiness.com\/lifestyle\/anheuser-busch-breaks-silence-bud-lights-dylan-mulvaney-controversy<\/a><\/a><\/p>\n

3. <\/span>“Bud Light’s inclusive ad campaigns are good for business, experts say” CNN, 13 Apr. 2023, https:\/\/www.cnn.com\/2023\/04\/12\/business\/bud-light-dylan-mulvaney\/index.html<\/a><\/a><\/p>\n

4. <\/span>“Anheuser-Busch CEO responds to uproar over Dylan Mulvaney sponsorship” The Hill, 14 Apr. 2023, https:\/\/thehill.com\/blogs\/in-the-know\/in-the-know\/3951299-anheuser-busch-ceo-responds-to-uproar-over-dylan-mulvaney-sponsorship\/<\/a><\/a><\/p>\n","protected":false},"author":3,"featured_media":3678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/posts\/3679"}],"collection":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/comments?post=3679"}],"version-history":[{"count":0,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/posts\/3679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/media\/3678"}],"wp:attachment":[{"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/media?parent=3679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/categories?post=3679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/embarrdowns.com\/wp-json\/wp\/v2\/tags?post=3679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}